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Issue 335 26th August 2009

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Top Stories...

Arcandor update: liquidation looms
According to German reports, Arcandor will likely fall into liquidation when its insolvency proceedings officially launch on 1st September. Arcandor filed for insolvency in June. The proceedings should not affect a possible sale of the Primondo catalogue division, however.



Cashmere Centre adds pearls to range

The Cashmere Centre is expanding its product range beyond knitwear to include cultured-pearl jewellery. The cataloguer also reports that turnover during the past 12 months rose by more than 25 percent, which it attributes largely to increasing its marketing spend on “carefully targeted mailings and off-the-page advertising”.


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Other news...

The end (of the recession) is nigh?
The Institute of Chartered Accountants in England and Wales is predicting an increase in GDP for the third quarter, a reversal of the previous five quarters of declines. That, along with the news that retail sales for July rose 3.3 percent from last year—the steepest increase since May 2008—and increasing confidence among business owners and executives in several surveys, is leading many pundits to suggest that the UK may be about to emerge from the recession.


Pitch TV in liquidation
Pitchwell Group, the parent company of home-shopping network Pitch TV, ceased trading and fell into liquidation on 10th August. In a release, the company blamed “unreasonable steps” taken by its bank “which ultimately brought the business to a standstill”. 


Patra Silk gets kid-friendly
Patra Silk has expanded its range of silk undergarments to include items for children. The cataloguer specialises in silk apparel and underlayers for men and women.


HDN buys G&M Distribution
Home Delivery Network has acquired Scotland’s G&M Distribution. G&M has been HDN’s longtime subcontractor for two-person home deliveries in Scotland.


ECMOD2009 conference – have you booked your place?
This year's world-class multi-track conference has adopted the theme “Driving Profitability” and features over 60 top speakers from the US and UK. The conference covers all the burning issues, latest developments, new strategies and techniques for driving profitability in b2b and b2c enterprises. A full programme along with speakers and rates are available to download here. Don’t miss out!

The latest companies who have signed up to exhibit are Collect+, Express KCS, Existem Affiliate Management and Intechnica. These join a raft of specialist suppliers getting ready to wow ECMOD visitors and delegates. Exciting new features for 2009 include the International Boulevard, Catalogue Exchange Village, and a custom built Deluxe Theatre which will accommodate free seminars. Companies interested in exhibiting should call Jill on 01271 866112 without delay to avoid disappointment.

Follow us on Twitter for the latest updates: twitter.com/ecmodshow. Visiting the exhibition is entirely free of charge and you can register to do so now and be kept abreast of all the special deals exhibitors are offering during the show.


Supplier Awards entry form is now available for new categories
The entry form for the four NEW categories for Suppliers to enter in this year's Catalogue Exchange/ECMOD Supplier Awards is now available to download here. The closing date for entries is 15th September. These all-new specialist supplier awards are designed to highlight the incredible contribution that our valued supplier organisations bring to the catalogue & online trading sector.

We hope that client side executives throughout the sector will want to support this celebration by nominating those suppliers who have assisted their businesses throughout the year. Download the client nomination form here. All details must be personally completed by the nominating executive, be dated and signed and be able to be verified.

These sought after Awards will be presented at the official ECMOD HQ Hotel - The Copthorne Tara, Kensington, on 7th October. Tickets for the evening which, whilst not being fully black tie, does ask for smart evening dress are priced at £95 + vat per person or £950 + vat per table of ten for the full evening including dinner. These tickets are on sale now. There will also be tickets available for the evening’s cocktail reception & Awards presentation without dinner at £45 + vat per person. Please contact Sam or Leanne for further information on 0871 855 5545.



Don’t fear negative feedback; make it work for you
Despite the benefits of offering customer ratings and reviews, some marketers still fear posting them on their website, because of concerns regarding negative comments. But even unfavourable feedback can work to your advantage. Find out how at www.catalog-biz.com.


Five tips for better email testing
Every direct marketer has heard, time and again, the mantra “Test, test, and test again”. But while everyone knows the importance of testing, not as many know how to test in order to come up with actionable information. For advice on more-effective testing of your marketing emails, click here.


Coming Up in Catalogue e-business

  • September issue: special focus on technology, plus the ECMOD Preview supplement, with articles from speakers Amy Africa, Katy Howell, Ernie Schell, and others
  • October issue: special focus on marketing 2.0 - mobile, social media, video, and more 
To advertise, contact the Catalogue e-business sales team on 01271 866112 or at sales@catalog-biz.com. To subscribe, contact Jill Sweet on 01271 866112 or at subs@catalog-biz.com.

ECMOD360 Bookshop
 
Books of the Week

The UK Catalogue & Home Shopping Market 2009

From the Organisers of ECMOD

Special Offer: now £275! (RRP £375)

Order >

Accountable Marketing

Author: Peter J Rosenwald

 £40.00 + P&P


Order >

       
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Advertise your latest vacancies in CataloguesCatalogues. Use this one stop medium to recruit best sector candidates. Click here for the latest rates or call us on 01271 866112.
 ---------------------------------------------

 Account Manager for More2

One of the UK’s most   influential integrated  marketing agencies is offering an exciting opportunity to work within their client services team, shaping the success of over 40 of the UK’s leading mail order and retail businesses. Seeking an experienced Direct Marketing Manager/ Account Manager, more2 is a vibrant, London based agency with a reputation for delivering results.

What we are looking for:

 Minimum 1-2 years client side mail order/ retail experience
• Direct marketing and data oriented knowledge
• A confident communicator and strong team player
• Excellent numeracy and Excel skills 

To apply forward a covering letter, CV and current salary details to
anne@more2.com

 

Are you looking for a new challenge?Advertise in CataloguesCatalogues Talent Shop and you will reach the desktops of thousands of potential employers in the catalogue and home shopping sector. The service is completely free of charge and includes a free confidential reply email address if required.

To place your advert in Talent Shop email your 30 word profile to jenny@ecmod.com and it will appear in the next available issue.

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