Asos founder behind new secret-sales website
Achica, a new private-sales website, has launched in the UK selling luxury brands at marked-down prices. The business, set up by Asos founder Quentin Griffiths and former TradeDoubler chief executive Will Cooper, has commissioned GSI to manage and operate storage, packaging, and shipment for its UK and European operations.

Fife Country expands bricks-and-mortar presence
Country-clothing retailer/cataloguer Fife Country is to open its second bricks-and-mortar store. The new shop, in Inverness, will sell the company’s own-brand clothing as well as Musto, Harris Tweed, and other familiar outdoor-apparel names. Until now, Fife Country had operated only one store—at its headquarters in Fife.

Promotions at Mr Fothergill’s
John Fothergill and David Carey have been promoted to joint managing directors of gardening business Mr Fothergill’s Seeds. Their appointment comes following the retirement of their respective fathers Jeff Fothergill and Brian Carey who founded the company in 1978.

M&S goes mobile
Marks & Spencer has unveiled its new site optimised for mobile browsing. The new m.marksandspencer.com website enables customers to search, browse, and buy from Marks & Spencer’s 24,000-strong product range via any web-enabled mobile phone or device.

Kitbag opens pop-up shop
Sporting goods etailer Kitbag, part of the Findel group, has opened a pop-up store in Manchester ahead of the football World Cup. The store will remain open for 12 weeks to enable football fans to buy kit, boots, and other apparel during the tournament.

Nimans reshuffles board, chief executive departs
Telecoms distributor Nimans has restructured its executive board. The board now comprises David Bennett, financial director; James Perkins, sales director; John Cunningham, operations director; Andy Winfield, purchasing director; Phil Gee, company secretary and chairman Julian Niman. Chief executive Paula Gillings has left the business; Niman assumes responsibility for her duties.

Prolog wins GLTC contract
Children’s furniture retailer Great Little Trading Co has awarded Prolog its fulfilment contract for a period of two years.

April Catalogue Log

Last month Catalogue e-business received 96 print catalogues. Of those, 52 percent promoted some sort of sale, discount, BOGOF, or other special offer on their front cover. What offers were most popular? What other trends did we uncover? Find out at the Catalogue e-business website, catalog-biz.com.

The ABCs of Email Marketing
Email marketing, especially with today’s social-media channels in our arsenal, has a bigger and better job to do throughout the customer journey. Get the basics right and you stand a better chance of making the most of the medium. Click here to find out more.